Augmented reality bmw z4 download

BMW i is the first automotive brand in the world to offer customers an interactive, 3-D augmented reality experience of their products in a pilot programme which is being rolled-out from today.

Piloting initially in a double-digit number of sales outlets, selected Product Geniuses will be provided with a consumer mobile device which is Tango-enabled. So the wheels are really on the floor, for example, giving the whole experience a much more realistic feel. The quality of the images created is certainly extremely realistic.

BMW i is the first automotive brand to use Tango to provide customers with this interactive experience. Many significant elements of Future Retail, such as the Product Genius or the Virtual Product Presenter, have set new benchmarks for the industry. It offers customers a new and interactive way to experience the car, with functions that enable customers to open the door or switch on the lights.

In order to keep the user-experience as intuitive and simple as possible, the app is a visualiser instead of a full configurator, where features such as interior and exterior colours or wheel rims can be altered at a touch of the screen.

Once the visualisation is complete, the customer can save the data and share it with others, including BMW i sales outlets, via social media, email or QR code. Once the pilot is successfully completed, it is planned to offer the app on Google Play so that customers with Tango-enabled devices can download it for use any time, any place. Home BMW News.

Jan 08, at am ET. By : Adrian Padeanu. Gallery: BMW augmented reality product visualizer. Hide press release Show press release. Naturally, the idea is to then upload and share the video with your friends. Fun and creative, but you need to download software for this and it is available only in Windows version.

As regards the nature of the campaign, it would probably have paid off to produce a Mac version as well as this kind of playing around and tinkering is usually more natural to Mac owners than Windows users. Nevertheless, a fun and bold take on how to use the latest tools in marketing. Older Posts Home. Subscribe to: Posts Atom.